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In recent years, many dental health professionals have realized the importance of search engine optimization. While quality optimization is beneficial to your website, bad SEO practices can hurt its search engine ranking. There may be hundreds of dentists in your local area, but only a few of them are successful. Since dentists do not have adequate knowledge about SEO, it is best to leave the job to a trusted dental SEO in Ontario company to avoid costly mistakes. 

Take note of the most common dental SEO mistakes that can do harm to your ranking and online searchability:

• Keyword Stuffing - Keywords are among the fundamentals of an SEO strategy. Avoid keyword stuffing; do not let keywords exceed 1% of the total content of your web page. Stuffing your content with keywords does not only ruin your reader's experience but could also get you penalized by Google. Furthermore, your web content will be removed from the search pages.
• Duplicate Content - A dentist does not have all the time in the world to write new content for their website regularly. Scraping content from other dental websites is greatly discouraged by Google, as the search engine will always favour the one who rightfully owns the content. Even if you did some edits on the content, it loses your credibility as an authority in your niche. If you think you lack the time or skills to write original and engaging content, simply hire a professional SEO in Hamilton to write new content for your website pages regularly.

Image by William Iven from Pixabay

Image by William Iven from Pixabay

• Ignoring Trends - The SEO landscape is always changing. Failure to keep up with the changes affect your performance in the search engine competition. Every business, including dental practice, should make sure to stay up-to-date with the different marketing strategies. Keep in mind that the dental industry is a highly saturated marketplace and the local competition will continue to get fiercer in the years to come. Keeping up with the current changes and standing out means staying up-to-date on the most current dental marketing strategies and updating your strategy accordingly. 
• Building Links from Low-Authority Sites - When a high-authority website or blog links to your website, some of its SEO juice is transferred to your website. The more reputable websites linking to you, your chances of ranking on the first page of the search engine are amplified. Unfortunately, some dental professionals choose to buy links from low-authority or relevant websites — wrong move.

Instead, creating quality content and share it with high-authority dental websites. You can also do some guest blogging for other reputable websites. This will help you obtain incoming links from high-ranking, authoritative, and useful blogs and websites, increasing your success.

These black hat SEO practices should be avoided at all cost as it could result in permanent banning from major search engine sites. When your website is penalized, it will prevent you from advertising successfully to your target audience. 

Further, dental professionals are encouraged to hire a reputable SEO company that offers real results. Avoid companies that promise you a spot on the first page of Google quickly as they could be using black hat SEO techniques.